More than a greetings card – About us
Good to meet you! We are Middle Mouse, a company that aims to spread a little joy and know-how with beautiful, fun and thoughtful greetings cards.
Middle Mouse began in 2018 as an idea by my lovely late Dad, Paul Peacock. Dad was a gardening and cookery writer, (not to mention a panellist on BBC’s Gardener’s Question Time), and I was an illustrator working on various projects for organisations like the BBC, NHS and Little, Brown publishing. Dad’s idea was simple: why send a card, when you can send so much more?
Why ‘Middle Mouse’?
We’re named after our favourite place in the world, namely a little island of the most northerly tip of North Wales. Ynys Badrig, also known as ‘Middle Mouse’, so called as legend has it St Patrick was shipwrecked here back in the 5th Century CE. Now it’s home to cormorants, razor bills and guillemots, and is visible from the most beautiful beach pictured here, Llanlleiana, complete with ruined porcelain works and a million interesting stones!
We wanted to tell a story and give our customers something more than just a throwaway card. As Dad had written over 20 books on gardening, cookery and self-sufficiency, he knew his stuff, so we decided to put some of it on to our greetings cards.
Soon, our range of cards and Cardlets was born, with my illustrations on the front and Dad’s words on the back. Our very first Cardlet was inspired by a family favourite, The Wind in the Willows, and the perfect weekend by the riverbank with Ratty and Mole. Cardlets evolved into to a truly memorable keepsake.
Unfortunately, our lovely Paul passed away in 2018. I decided to keep the business going with my husband, Darren, who is in charge of our warehouse, orders and processing, while I look after designs and marketing. While we miss Dad every day, we are proud and so pleased to continue his legacy through Middle Mouse. His words and knowledge will continue to feature in our products.
We love telling stories and believe greetings cards do just that.
Whether you’re giving someone great news, wishing them good health and happiness, or telling them you’re there for them, greetings cards play an important part in spreading goodness. We believe this ethos should be accompanied by beautiful designs, fantastic quality print, beautifully tactile paper products and that Middle Mouse ‘something extra’. It’s those innovative additions, recipes and gardening tips, or useful little things that make the card you send to your loved one that bit more special.
We hope you like our cards as much as we do!
OUR STORY
More than a greetings card – About us
Good to meet you! We are Middle Mouse, a company that aims to spread a little joy and know-how with beautiful, fun and thoughtful greetings cards.
Middle Mouse began in 2018 as an idea by my lovely late Dad, Paul Peacock. Dad was a gardening and cookery writer, (not to mention a panellist on BBC’s Gardener’s Question Time), and I was an illustrator working on various projects for organisations like the BBC, NHS and Little, Brown publishing. Dad’s idea was simple: why send a card, when you can send so much more?
We wanted to tell a story and give our customers something more than just a throwaway card. As Dad had written over 20 books on gardening, cookery and self-sufficiency, he knew his stuff, so we decided to put some of it on to our greetings cards.
Soon, our range of cards and Cardlets was born, with my illustrations on the front and Dad’s words on the back. Our very first Cardlet was inspired by a family favourite, The Wind in the Willows, and the perfect weekend by the riverbank with Ratty and Mole. Cardlets evolved into to a truly memorable keepsake.
Unfortunately, our lovely Paul passed away in 2018. I decided to keep the business going with my husband, Darren, who is in charge of our warehouse, orders and processing, while I look after designs and marketing. While we miss Dad every day, we are proud and so pleased to continue his legacy through Middle Mouse. His words and knowledge will continue to feature in our products.
We love telling stories and believe greetings cards do just that.
Whether you’re giving someone great news, wishing them good health and happiness, or telling them you’re there for them, greetings cards play an important part in spreading goodness. We believe this ethos should be accompanied by beautiful designs, fantastic quality print, beautifully tactile paper products and that Middle Mouse ‘something extra’. It’s those innovative additions, recipes and gardening tips, or useful little things that make the card you send to your loved one that bit more special.
We hope you like our cards as much as we do!
Why ‘Middle Mouse’?
We’re named after our favourite place in the world, namely a little island of the most northerly tip of North Wales. Ynys Badrig, also known as ‘Middle Mouse’, so called as legend has it St Patrick was shipwrecked here back in the 5th Century CE. Now it’s home to cormorants, razor bills and guillemots, and is visible from the most beautiful beach pictured here, Llanlleiana, complete with ruined porcelain works and a million interesting stones!
Middle Mouse and the Environment
We are passionate about our environment, and with such beautiful places as the view of Middle Mouse Island, who wouldn’t want to protect them for future generations? As such, we are moving towards being plastic free by sourcing fully biodegradable cello bags, and use only high quality recycled paper stocks or FSC approved paper sources. We are working with our suppliers to use vegetable inks and recycle all our waste wherever possible.
Middle Mouse and the Environment
We are passionate about our environment, and with such beautiful places as the view of Middle Mouse Island, who wouldn’t want to protect them for future generations? As such, we are moving towards being plastic free by sourcing fully biodegradable cello bags, and use only high quality recycled paper stocks or FSC approved paper sources. We are working with our suppliers to use vegetable inks and recycle all our waste wherever possible.
